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About Us
You'll see, we care...
Nearly 70 years of eye care
We are independent opticians who have been caring for eyes for over 68 years. Established in 1957 by Frank Barraclough in Norman Road, St. Leonards and later joined by Peter Stiles, we gained a reputation founded on expertise combined with a kind and helpful manner.
Eyes
We've been looking after the eyes of our communities since 1957 so you're certainly in safe hands when visiting Barracloughs. We provide comprehensive sight tests plus advanced retinal imaging and screening to ensure we spot any changes in your vision or eye health as early as possible.
Ears
As we get older, our ability to hear begins to change. This change in hearing is a gradual process and it takes time for people to become aware of the impact it has on their lives and their loved ones. We offer free hearing health checks at all stores, in conjunction with The Hearing Care Partnership...
Supplements
Your eyes need constant attention, many of us take multi-vitamins for our bodies, but our eyes need certain nutrients too. We offer a number of supplements and drops to help maintain good eye health and reduce common conditions such as dry eye or blepharitis. You may not even realise you suffer with dry eye!
The Latest
News from Barracloughs

World Sight Day 2026
As we mark World Sight Day, eye care organisations across the globe are uniting under a shared mission: raising awareness about vision loss, highlighting the necessity of preventable care, and encoura...
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How your vision affects your balance and causes falls
When taking a steady step down a flight of stairs or navigating an uneven pavement, your brain relies on a complex tripartite control system to keep you upright. This balance mechanism draws input fro...
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How high blood pressure affects your eyes
With Blood Pressure UK's Know Your Numbers! Week running from 7 to 13 September 2026, it is the perfect time to talk about why monitoring your blood pressure is so important - not just for your heart,...
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